The next big release in Bollywood is set to release worldwide this Friday 1st December, and as it is Aamir Khan's next release since his last highest grossing film 3 Idiots, a great deal of anticipation is held for his new film. Despite this, director Reema Kagti and actor Aamir Khan have employed quite an unorthodox strategy in promoting their film, and don't necessarily believe in utilising marketing strategies to help promote the film. Aamir emphasises 'subtle marketing' is the key driver to keeping the suspense of the film alive, and will in fact work in their advantage to brining about film success.
Contrary to this, the free British newspaper- The Metro had a full page interview held with the actor about his next big release, as he lets a wide variety of readers into his world of acting, his film and fame!! Where sources online suggest Aamir Khan is deploying publicity strategies, The Metro seems to be saying quite the opposite.
The article titled Metro 60 seconds with Aamir Khan, interviewed by Rahul Verma- excusively looks into whether Khan's film is releasing during one of the most competitive times of the year. Aamir, however, speaks about how 'planning of any release is difficult at this time of the year', and because Talaash is set to release just after Diwali and before Christmas, Aamir cannot predict how well the film will do at the box-office!
Where some sources are suggesting that Talaash can make do without marketing and publicity, other sources suggest Aamir is in fact involved with promoting the film! He claims the film will bag huge success in itself, yet his interview within the The Metro contradicts this statement. So what is Aamir's promotional ventures really about?
As Khan does not hold the same amount of popularity across Europe, he may argue in favour of employing marketing strategies here in order for the film to do just as well (overseas). But why hold on to subtle promotion methods across India, is beyond me! Much interest and buzz should be created around the film wherever in the world, as a film is made to engage audience speculation and discussion. It almost seems as if the director and producers of the film have left awareness of the film somewhere in limbo, and poor publicity execution of the film have made people like myself question 'why this is believed to be an acceptable strategy?'
Kin x
